The North Face makes good
Cedar Wright on Turning his Passion into Purpose and an upcoming Expedition to Summit for Someone
By Cedar Wright, The North Face
This year I had the privilege and pleasure of attending several Outdoor Nation events to represent the North Face as a proud advocate of the movement to get more youth outside. I told my story of finding passion and direction through climbing in Yosemite, to hundreds of young people who are committed to turning the tide on the sad reality that at no time in human history have kids spent less time outdoors.
I spoke alongside Juan Martinez who is an Outdoor Participation ambassador for The North Face’s initiative to inspire more people everywhere to explore and push their personal limits in the outdoors. His story of growing up surrounded by the negativity, gangs, and crime in South Central LA and then having his life changed by getting the opportunity to camp out and see stars for the first time was truly inspirational. Juan’s journey reinforced what I have always believed; that these programs are invaluable for creating a bridge from the hustle and bustle of urban life to the quiet magic of Mother Nature. read the rest of this story..
Ed note: I take back everything I ever said about The North Face. Well, we still need to curb consumerism for consumerism’s sake, old stuff will do, and when that’s trashed, but durable goods. But I do commend the company for their initiatives in funding worthwhile orgs and projects under their grant program called the Explore Fund.
Tags: Cedar Wright, Consumerism, Explore Fund, grants, Juan Martinez, Mountain Spirit, Outdoor Nation, Service, The North Face
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