A Look Down the Cereal and Granola Aisle Companies’ Marketing Techniques Intentionally Blur Line Between Natural and Organic some companies that started out organic, and built consumer loyalty as organic brands, have switched to non-organic “natural” ingredients and labeling. Peace cereal® is an example. Companies that market “natural” foods to eco-conscious and health-conscious consumers benefit from widespread confusion between organic and “natural.” This section details various techniques that have been used by companies in their attempt to appear to be equivalent to organics, intentionally blurring the distinction to mislead shoppers.
Companies marketing “natural” products merely pay lip service to sustainability and eco-friendliness, while undercutting truly committed organic companies.
Bait-and-switch
Some companies that started out organic, and built consumer loyalty as organic brands, have switched to non-organic “natural” ingredients and labeling. Peace Cereal® is an example of “bait-and switch.” In 2008, the company that owned the Peace Cereal® brand, Golden Temple, switched from organic to cheaper conventional ingredients, without lowering its prices. At the time of the switch, the company also did not change its package design, other than eliminating the USDA Organic seal and the word “organic” from its
cereal boxes. Most egregiously, it did not change the barcode on the cereal boxes. Many retailers and shoppers were unaware of the switch until e Cornucopia Institute conducted an investigation in late 2010.
Some retailers continued to use “organic” read the rest of this story…
Many of us fear death. We believe in death because we have been told we will die.
Editor’s Note:
Dannion Brinkley
For some reason, death has not been a stranger in my life. Western society is almost totally ignorant of death, it is something to be brushed under the rug, and feared. Stay tuned for a posting on “Death, The Funny Side” a talk by Dannion Brinkley, author of Saved by the Light. I heard Brinkley speak at a Whole-Life Expo in Seattle in the late ’80’s – he was promoting his book. I liked his half-hour talk so much that I bought a copy of it andeventually converted it mp3 format. I plan on posting it here, once I have Brinkley’s permission of course. It’s a classic, that has changed my understanding of what death is, and what it means to be fully alive. His sense of humor perspective, depth and compassion, after having died more than once and come back to talk about it, is remarkable, especially after having been a hit man for the U.S. government. Ykes.
At Mountain Spirit Institute, one of our core values is addressing our “ultimate concerns”. We believe that by helping to reconnect people to the natural environment, each other and a deeper connection to one’s self, we can help participants start looking beyond the veil. Eckhart Tolle writes” The secret to death is to die before you die, and realize there is no death.” Hmm. Maybe he’s onto something. Dannion Brinkley is, as well. R. Richards
Does Death Exist? New Theory Says ‘No’
From: KipNews (Open your mind, Prepare)
A case for staying no death - Biocentrism
We associate ourselves with the body, and we know that bodies die. But a new scientific theory suggests that death is not the terminal event we think.
One well-known aspect of quantum physics is that certain observations cannot be predicted absolutely. Instead, there is a range of possible observations each with a different probability. One mainstream explanation, the “many-worlds” interpretation, states that each of these possible observations corresponds to a different universe (the ‘multiverse’).
A new scientific theory – called biocentrism – refines these ideas. There are an infinite number of universes, and everything that could possibly happen occurs in some universe. Death does not exist in any real sense in these scenarios.
All possible universes exist simultaneously, regardless of what happens in any of them. Although individual bodies are destined to self-destruct, the alive feeling – the ‘Who am I?’- is just a 20-watt fountain of energy operating in the brain. But this energy doesn’t go away at death. One of the surest axioms of science is that energy never dies; it can neither be created nor destroyed. But does this energy transcend from one world to the other?
Consider an experiment that was recently published in the journal Science showing that scientists could retroactively change something that had happened in the past.
Particles had to decide how to behave when they hit a beam splitter. Later on, the experimenter could turn a second switch on or off. It turns out that what the observer decided at that point, determined what the particle did in the past. Regardless of the choice you, the observer, make, it is you who will experience the outcomes that will result. The linkages between these various histories and universes transcend our ordinary classical ideas of space and time. Think of the 20-watts of energy as simply holo-projecting either this or that result onto a screen. Read the rest of this story…
Check out the South Coast Environmental Society, and stay tuned for the video, “Welcome to the Food Forest”. There are tons of volunteer opportunities as well.
YOUR FOOD SUPPLY #31: A Modest Kiwi Environmental Centre Note: (This video series started in 2010, while listening to the audio version of the book, “The Omnivore’s Dilemma”, when Amanda and I were driving across the U.S. and were seeing the effects of industrial farming in real time while listening to the book.Here’s that first entry Your Food Supply #1To see the whole series, click on the category “Your Food Supply” in the category section of this blog on the right of your screen.
I’m in the middle of a book called “A Man’s Country? The image of the Pakeha Male“ by Jock Phillips. It’s a well-known fact that the New Zealand male, and Aussie as well, has a “She’ll be right” attitude. All is well and good, but what happens when things go wrong, or life events happen that one didn’t plan for, doesn’t want and has no intention of participating in. Is “opening up” an idea who’s time has come?
A Man’s Country? From the back cover:
” A rugged practical bloke – fixes anything, strong and touch, keeps his emotions to himself, usually scornful of women. Yet at heart a decent bloke, loyal to his mates, provides well for the wife and kids…
Few Pakeha (white) men grow up in New Zealand without a strong sense of the Kiwi bloke they are expected to become. Jock Phillips’ book is a penetrating, provocative history of that stereotype.
Where did that stereotype come from? How has it changed? What truths does it hide? At what costs? The book begins with the Pakeha colonial society of the nineteenth century – the absence of women, the harsh physical conditions, the growth of an exclusively male ethic. It then examines in detail the image of the Pakeha male, as booze, as rugby player, as soldier, as family man, in the 1980’s, says Phillips, the stereotype has been well and truly exposed as a role model. We now know the costs we have paid as both men and women. After reading this book, no New Zealand man will quite be the same.
Published by Penguin
For another take, see my post on the movie The Men’s Group
From: wakeup-world.com/ 1. Canned Tomatoes
The Expert: Fredrick vom Saal, PhD, an endocrinologist at the University of Missouri who studies bisphenol-A.
The Situation: The resin linings of tin cans contain bisphenol-A, a synthetic estrogen that has been linked to ailments ranging from reproductive problems to heart disease, diabetes, and obesity. Unfortunately, acidity (a prominent characteristic of tomatoes) causes BPA to leach into your food. Studies show that the BPA in most people’s body exceeds the amount that suppresses sperm production or causes chromosomal damage to the eggs of animals. “You can get 50 mcg of BPA per liter out of a tomato can, and that’s a level that is going to impact people, particularly the young,” says vom Saal. “I won’t go near canned tomatoes.”
The Answer: Choose tomatoes in glass bottles (which do not need resin linings), such as the brands Bionaturae and Coluccio. You can also get several types in Tetra Pak boxes, like Trader Joe’s and Pomi. 2. Corn-Fed Beef
The Expert: Joel Salatin, co-owner of Polyface Farms and author of half a dozen books on sustainable farming.
The Situation: Cattle evolved to eat grass, not grains. But farmers today feed their animals corn and soybeans, which fatten up the animals faster for slaughter. More money for cattle farmers (and lower prices at the grocery store) means a lot less nutrition for us. A recent comprehensive study conducted by the USDA and read the rest of this story..
Copper and gold mine project in Peru suspended in face of protests
LIMA, PERU, AND BOGOTA, COLOMBIA — Faced with increasingly violent local opposition, the developers of the giant Conga gold and copper mine in northern Peru suspended the project late Tuesday night, saying they were bowing to a demand from the government of President Ollanta Humala.
Much of the northern district of Cajamarca has been paralyzed the last six days by general strikes called by Conga opponents that closed businesses and schools. Residents were concerned that the massive gold and copper mine could pollute the region’s water supply, a charge the mine’s operators, led by Colorado-based Newmont Mining, strenuously denied.
The situation became more violent Tuesday, as protesters burned an office at the site of the proposed mine and clashes between protesters and police in the area left 17 injured and two arrested. Thousands of demonstrators massed in the central square of Cajamarca, the region’s largest city.
As proposed, Conga would be a giant open pit gold mine similar to the Yanacocha mine 20 miles to the north, which is also operated by Newmont. But it would include a copper mine and smelter.
Newmont has proposed investing $4 billion in the new project, which could produce between 580,000 and 680,000 ounces of gold a year. The government had projected it would receive royalties and taxes totaling $800 million annually once the mine was fully operational after 2014, income the left-leaning Humala government was counting on to finance social and infrastructure project. Read the rest of this story..
Obama Legalizes Horse Slaughter for Human Consumption By Madeline Bernstein
Horse slaughter plants are legal again in the United States. Restrictions on horse meat processing for human consumption have been lifted. courtesy of Google Images
In a bipartisan effort, the House of Representatives and the United States Senate approved the Conference Committee report on spending bill H2112, which among other things, funds the United States Department of Agriculture. On November 18th, as the country was celebrating Thanksgiving, President Obama signed a law, allowing Americans to kill and eat horses. Essentially, one turkey was pardoned in the presence of worldwide media while in the shadows, buried under pages of fiscal regulation, millions of horses were sentenced to death.
Horse slaughter has been prohibited in the United States as funding for inspections of horses in transit and at slaughter.. Read the rest of this story..
Uncertainty, Innovation, and the Alchemy of Fear From: the99percent.com It’s not about ideas, it’a about making ideas happen
by Jonathan Fields
Uncertainty..Now What?
The ability to live in the question long enough for genius to emerge is a touchstone of creative success. In fact, a 2008 study published in the Journal of Creative Behavior revealed tolerance for ambiguity to be “significantly and positively related” to creativity.
Explaining the results, lead researcher, Franck Zenasni, argued tolerance for ambiguity “enables individuals to not be satisfied by partial or non-optimal solutions to complex problems. People who tolerate ambiguity may be able to work effectively on a larger set of stimuli or situations, including ambiguous ones, whereas intolerant individuals will avoid or quickly stop treating such information.”
Problem is, with rare exception, when faced with the need to live in the question, most people, creators included, experience anything from unease to abject fear and paralyzing anxiety. And there’s a (more…)
Cellphone Towers EMR Damaging Biological Systems of Birds, Insects, Humans By: Anthony Gucciardi NaturalSociety
Cell Towers affect wildlife/humans
The electromagnetic radiation (EMR) emitted from mobile towers is so powerful that it affects the biological systems of birds, insects, and even humans. The study, released by the environment ministry, called for the protection of flora and fauna by law.
“The review of existing literature shows that the EMRs are interfering with the biological systems in more ways than one and there had already been some warning bells sounded in the case on bees and birds, which probably heralds the seriousness of this issue and indicates the vulnerability of other species as well,” the study found. read the rest of this story..
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